People who are Bargain Hunters likely spend their money sparingly and they have a good sense of the value of the dollar. They strive to stretch their funds as far as possible. If they don't have to bargain shop for financial reasons, they may also be afraid of not having enough money someday, and thus splurging or overspending may feel more dangerous or foolhardy to them than it does to most. They may also simply enjoy the thrill of haggling and the challenge of the hunt for a deal, deriving pleasure from their great finds.
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